Definition of terms and terminology

Strategic Direction:
The shared vision of what will be accomplished as the organization fulfills its mission. It describes organizational priorities and frames all of the actions to be undertaken. A broad outcome statement that defines what an organization is trying to accomplish with its programs and operations.

Most people differentiate goals as being longer term and broader than objectives, which are considered to be specific and measurable.
Goal:

A broad outcome statement that defines what an organization is trying to accomplish with its programs and operations. Most people differentiate goals as being longer term and broader than objectives, which are considered to be specific and measurable.